The Graphic Designer, Systems at Heath supports the design and logistics of visual communication systems across Heath – collateral and signage programs, product packaging and graphics, digital assets like imagery and icons – and ensures continuity, accuracy, and a high standard of design. They also understand how to frame problems and ask the right questions, develop the process and approach for tackling a design problem, and effectively influence and enable cross-functional collaboration. They have a strong understanding of how a vertically integrated company, and the teams within it – from retail to shipping to facilities – operate, and operate together. They ask:
What’s the goal? What’s the problem to be solved, both today and tomorrow? What’s the design intent?
How can this work be done smartly and with a high level of execution, in line with our design language?
Who needs to be involved – when, and how?
What tools or systems are needed to execute this well, and on time?
How do we ensure that the process is sustainable (operationally, environmentally)?
This role operates under the guidance of the Creative Systems Designer and in close partnership with the Graphic Designer. The ability to coordinate and collaborate with others at multiple staff levels and the ability to work independently when needed is extremely important. They must be willing to get their hands dirty, chase down details, drive results, and thrive in Heath’s organic, yet intense, environment. They can turn on dime, get a thrill from making something from nothing, and always find ways to add value, no matter how unconventional.
A Visual Systems for Products, Experiences, and Events (40%)
A1 Develop and own infrastructure for new visual identity systems and design elements (for new products and product categories, events, and internal initiatives): how it should be produced, best practices, documentation.
A2 Oversee signage program in Retail and Building environments: ensure consistency in presentation and manage production of retail and environmental graphic elements and for showrooms, fixtures and merchandising elements, and wayfinding.
A3 Define and document design intent and best practices for consistent and high quality execution: style guides, training programs
B Print collateral and packaging (40%)
B1 Maintain ‘core’ printed collateral program: updates for tile & dinnerware catalogs and spec books, postcards, packaging inserts.
B2 Support development and implementation of packaging design for tile, dinnerware, non-ceramic Heath products
B3 Oversee use of product graphics (patterns, colorways, iconography) for Heath products like t-shirts, accessories
B4 Research and aid selection of key vendors, eg. for packaging materials, printing, creative services
C Digital Communications and Web (20%)
C1 Manage and maintain visual standards for digital content (including website and outreach)
C2 Collaborate with Communications to support production of external communications
_ 4-7 years professional experience in graphic design
_ Ability to create strong processes and systems to ensure consistency and quality of execution
_ Effectively communicates concepts and ideas through layout, iconography, illustration, photography and basic copywriting, as needed
_ Strong typography and layout skills
_ Ability to understand, absorb, codify, and carry forth Heath’s brand look and feel.
_ Excellent collaboration skills
_ Attention to detail with good craft
_ Ability to translate visual identity across a range of channels
_ Ability to multi-task and work independently
_ Excellent verbal and written communication skills
_ Proficient with Adobe Creative Suite
_ BFA in graphic design or equivalent work experience in the design field