Design Jobs Board

Full Time – Fully Remote
Must have 3+ years experience in fintech / CFD / broker industry
Portfolio required (non-negotiable)

About Switch Markets

Switch Markets is a regulated global CFD broker offering traders access to FX, commodities, indices, crypto and shares. We’re not a typical broker—our culture is collaborative, creative, fast-moving and innovation-driven. We work remotely, meet as a team internationally, and attend major expos across the world.

We are looking for a Creative Lead who can push boundaries, elevate our brand, and deliver best-in-class creatives in a highly competitive and regulated industry.

Role Overview

The Creative Lead will own the creative direction and execution of Switch Markets’ global marketing output. You will lead multi-channel creative initiatives across paid ads, brand, social media, YouTube, product design alignment, and campaigns.

This role requires someone who is both hands-on and strategic—able to produce high-quality creative work while also guiding a growing team, collaborating closely with the product department, and ensuring visual consistency across every touchpoint.

A strong understanding of the CFD/FX/fintech industry is essential. This is a non-negotiable requirement due to our regulatory environment and the complexity of our product.

Key Responsibilities

Creative Direction & Campaign Leadership

• Lead the ideation, direction, and production of creative campaigns across Meta, Google, YouTube and emerging channels.
• Drive the creative strategy for acquisition, brand, retention and product-focused campaigns.
• Translate complex financial products into simple, compelling, compliant messaging and visuals.

Brand & Visual Leadership

• Oversee and evolve the Switch Markets brand identity across all international markets.
• Ensure consistency in tone, design, and quality across ads, social media, website, product UI, landing pages and email.
• Develop brand guidelines and maintain visual discipline across the organisation.

Content & Asset Creation

• Create or direct production of high-quality visual and motion assets, including videos, graphics, animation, banner ads, and social content.
• Help drive YouTube content direction (educational, brand, promo, product walkthroughs)
• Work with internal and external creative partners, agencies, video teams, and freelancers.

Cross-Functional Collaboration

• Partner closely with Product to ensure alignment between UI/UX design, landing pages, user flows, ads and social—creating a fully unified experience.
• Collaborate with performance marketing teams to develop creative that converts, experimenting with formats, messaging, and psychological triggers.
• Work with compliance to ensure creative assets meet regulatory standards.

Data-Driven Creative Strategy

• Use data, testing and market insights to guide creative decisions and constantly iterate.
• Monitor performance metrics, brand impact indicators, engagement analytics and campaign results.
• Drive a test-and-learn culture within the creative and marketing function.

Team & Vendor Management

• Manage and mentor designers, video editors, contractors or future creative hires.
• Oversee external agencies and ensure they meet expectations for quality and deadlines.
• Balance strategy and hands-on production—leading by example.

Required Experience & Skills

• Minimum 3 years working within the fintech, CFD, FX, crypto or broker industry (non-negotiable).
• Portfolio demonstrating high-quality creative work (applications without a portfolio will not be considered).
• Proven experience creating and directing multi-channel campaigns for regulated financial products.
• Strong understanding of how creative impacts performance marketing (CTR, CPA, ROAS) and user behaviour
• Hands-on expertise with design tools (Figma, Adobe Suite, video editing tools, motion graphics tools).
• Experience working closely with paid media teams to develop creative for Meta Ads, Google Ads, YouTube and display networks.
• Deep understanding of social media trends (IG, TikTok, YouTube, X) and experience producing platform-specific content.
• Strong branding skills—able to strengthen and evolve a global brand identity.
• Experience with UX/UI principles, landing page optimisation and product-led design thinking.
• Ability to manage multiple projects simultaneously and deliver under tight deadlines.
• Exceptional communication skills; able to articulate creative concepts clearly to marketing, product, compliance and leadership teams.
• Experience managing small teams, freelancers or agencies.

Essentials 

• Experience with AI-powered creative tools (image generation, video editing, automation).
• Experience with international localisation for multi-geo marketing.
• Exposure to expo design, booth visuals, presentations and event branding.
• Understanding of trader psychology and what resonates with retail trading audiences.

What We Offer

• Fully remote role with flexible working.
• International travel for expos, team meet-ups and strategy sessions.
• A creative culture—fast paced, supportive, and not like traditional brokers.
• Real ownership and the ability to directly influence brand direction.
• Competitive salary and benefits.
• Work with a team that values innovation, experimentation and high-quality execution.

How to Apply

Please apply with:

1. Your CV
2. A link to your portfolio (non-negotiable)
3. A brief note describing your experience in fintech/CFD/crypto and relevant campaign work