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Daylesford Organic
CRM Manager
London
Full Time

LOCATION

London

SALARY

£55,000 - £65,000

JOB ADDED

1 week ago

THE BAMFORD COLLECTION IS A GROUPOF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHINGAND NURTURING PEOPLE AND PLANET.

ABOUT THE ROLE

The Senior CRM Manager role reports to our Director of Digital and E-commerce in our Customer Team. Responsible for a team of one, our
Senior CRM Manager plays a crucial role in developing and implementing strategies to enhance the customer experience, drive revenue and
increase customer retention and loyalty. Responsible for developing a comprehensive CRM strategy and roadmap across the Bamford Collection,
this role will set and execute campaigns and initiatives to support the wider brand strategy, whilst driving customer lifetime value. Assessing and
improving the systems and tools we are using as we move towards a single customer view across the group, to enhance customer experience and personalisation whilst supporting seamless omnichannel marketing.

RESPONSIBILITIES

  • Strategy: build a CRM strategy aligned with the company’s objectives and customer-centric approach. This will include analysing our customer data to build out a segmentation and lifecycle strategy.
    • Budget & KPIs: Own the CRM budget and provide regular, detailed weekly and monthly reports to the business evaluating performance and recommending optimisations.
    • Bamford Collection optimisation: drive group efficiencies by ensuring we have the right systems and training to maximise returns.
    • Drive growth in our contactable database across the group, using RFM analysis to segment and drive conversion, retention and customer satisfaction effectively.
    • Ideate and execute a testing plan across trading, brand and automated email flows to optimise performance and find hero creative, copy and day/time routes.
    • Work with the online trading team to ensure a seamless customer journey across our multiple digital touchpoints to maximise customer experience and conversion.
    • Work seamlessly with the marketing team to build on-brand email content aligned to our marketing calendar and ensure support is additionally given to driving in-store footfall and hospitality bookings.
    • Work with the Daylesford Stays team to ensure customer comms that drive bookings and covers, and to improve the on-site booking experience through improved customer journeys (UX and creative).
    • Tight database management to ensure data integrity, accuracy and compliance with privacy regulations.
    • Leadership: manage a CRM executive to work effectively across multiple brands with clear objectives and regular performance evaluations, providing regular guidance, mentorship and support to individuals to aid personal development.

 

SKILLS YOU WILL BRING

  • Proven experience in CRM (4+ years, ideally in luxury retail/e-commerce) with a track record of driving customer retention and loyalty.
  • Expertise in CRM technology, including email marketing platforms, marketing automation tools and customer data platforms.
  • Strong analytical skills and exceptional problem-solving abilities.
  • Results-oriented mindset with an ability to drive revenue without compromising on brand standards.
  • Strong communication and presentation skills.
  • Excellent leadership and experience managing teams.

 

PERKS AND BENEFITS

  • Discounts: We offer a range of discounts on our products, treatments, and dining
    experiences from day 1.
  • Volunteering Days: Employees are offered one paid day per year to volunteer with a charity of their choice.
  • Private Medical: We offer subsidised private medical insurance through Bupa.
  • Pension Scheme: Pay up to 9% of your salary into your pension each month; we
    contribute up to 4.5%.
  • Life Assurance: We offer life assurance cover, the equivalent of up to a year of your annual salary.
  • Mental Health Support: Our Employee Assistance Programme provides 24-hour support, seven days a week.