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Midweight Copywriter
Full Time






2 weeks ago

Here at innocent, we’re on a mission to make it easier for everyone to get more fruit and veg into their bodies. We started back in 1999 and since then we’ve gone from selling a few smoothies at a music festival to becoming one of Europe’s biggest drinks companies with around 1,000 people (and the B Corp seal of approval).

It’s nice to be able to say things like that but we’re not patting ourselves on the back just yet. We want to show everyone that it’s possible to be a successful business while looking after people and the planet too, so we’re trying to get better in pretty much every way. And that’s where this job comes in.

what you’ll be doing

Here in the creative team, we write a lot of words and stick them on a lot of different things. Sometimes that might be a billboard or a bottle. Other times it might be a booklet or a banana. Every once in a while, we’ll put those words on something that doesn’t begin with a b.
We’re on the hunt for a copywriter who is brimming with ideas and knows how to articulate them in a natural, funny, intelligent and unexpected way. Reporting into our senior copywriter, you’ll be responsible for looking after our tone of voice and written communication across the business. You’ll need to be a natural writer with a genuine love of language and a strong understanding of the creative process. If you like writing about crushed fruit, that’ll help too.
You’ll be:
  • Writing copy for packaging, customer marketing, digital channels and corporate communication
  • Working with other members of our creative team to come up with brilliant copy and visual ideas
  • Presenting and selling ideas to key stakeholders and marketing people
  • Developing, promoting and protecting the innocent tone of voice both in the UK and across Europe
  • Rigorously proofreading to make sure our words reach our drinkers with no typos or grammatical errors
  • Finding the most interesting stories from around the business then sharing them internally and with our drinkers
What you’ll be working on:
  • Packaging for all current innocent products and new product development
  • Big and little advertising campaigns
  • Website copy and email newsletters
  • Customer marketing (consumer hand-outs, in-store barkers, posters, trade press ads and store window comms)
  • Brand experiences, corporate and internal comms
  • Loads of other stuff that doesn’t fit into the five bullet points above

you’ll have

  • A portfolio of work that shows you’re as brilliant with a snappy five word headline as you are with a long-form editorial piece
  • A natural talent for writing clear, concise and grammatically flawless copy
  • A witty and imaginative way of writing (fruit puns are only one part of it)
  • Experience of working to tone of voice guidelines
  • Strong communication skills and the ability to build great relationships with everyone you work with
  • The ability to manage projects from start to finish in a timely and efficient way
  • An attention to detail that a brain surgeon would be proud of

you’ll get

  • To work for the company that was named Creativepool’s ‘Best Brand to Work For’ in 2021
  • To flex your creative muscles on a big range of brand collateral, from packaging to campaigns to brand experiences
  • To deliver creative work for drinkers all over Europe
  • To be part of (and shape) a strong and entrepreneurial creative team
  • Loads of free smoothies (obviously)

We want innocent to be a great place to work, so we do lots of stuff to make people feel at home and try to make sure everyone’s career is shaping up the way they want it to. There are plenty of opportunities to have a go at something new or take things further.

In exchange for helping us do business in the right way, you’ll get a solid rewards package that includes a salary (phew), private healthcare, a target-based bonus, and a bunch of other nice things like a day off on your birthday. And yes, you get free smoothies.

We also know that not all our drinkers come from the same background, or think the same – so why should we? At innocent, we want to be a great place to work where a diverse bunch of people from all backgrounds can turn up and thrive. When we hire, we want all the juice, bits, and pulp that make you who you are.

Even if you don’t think you can tick all the boxes, if the job sounds right for you, come and throw your hat in the ring.

Probably best to get your skates on though, as we might close this early if we get loads of applications.