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The British Museum
Digital Innovation Lead
Fixed Term, Full Time




£ 54,558 pa


2 months ago

This is an exciting opportunity to take a lead role on implementation of the British Museum digital strategy, making real our ambition to reach further, inspire diverse voices, and connect with new audiences.  Working across the Museum, you will develop the BM’s physical and online audiences through brand development, key partnerships, and other projects. An ability to lead on creative ideation to grow the Museum’s digital offering, balanced with strong planning and coordination skills, will enable you to build capacity and deliver to a global audience a fresh approach to digital.

In addition to working with Museum staff, you will have the opportunity to work with the Museum’s external partners. In the past this has included Google Arts & Culture, Bloomberg philanthropies, Samsung, and McKinsey.

Key areas of responsibility:

  • Lead on coordination and development of innovative content, working closely with teams across the Museum, including communications, production, public engagement, marketing, curatorial, design and others, to showcase the collection and our programmes, and to share the knowledge and experiences of our curators and experts, our collaborators and partners, and our audiences.
  • Creative development of the Museum’s digital offer, including facilitation of ideation sessions, ensuring a unified and connected approach across all BM channels.  Identify and advise on emerging trends in digital engagement, new partnership opportunities, and ideas to support for new interactions.
  • Seek out opportunities to introduce digital products to improve engagement on-site and across our online channels, in line with the Museum’s brand and strategic aims, ensuring a strong end-to-end experience for visitors.
  • Agree deliverables and work packages with relevant teams and co-ordinate input from relevant stakeholders, within and outside the Museum.  Develop and implement processes and structures to support effective delivery of the Museum’s vision and digital strategy, including asset management, documentation, and training to support activity.
  • Build relationships with peers, contractors, partners, potential collaborators, contractors, and other stakeholders.  Represent the Museum externally as required.

About you:

  • Experience leading on digital communications initiatives.
  • Passionate about creative uses of digital technologies to enhance engagement with audiences.
  • Creative development of engaging social media content and online experiences, and development of end-to-end customer journeys.
  • Thorough understanding of on-line platforms and channels, as well as technical aspects of digital content delivery.
  • Experience of managing public facing projects, involving multi-disciplined teams.
  • Ability to identify opportunities and proactively improve practices.
  • Excellent team leader, able to motivate and inspire a creative team.
  • Ability to communicate well at all levels across an organisation – interacting with both internal and external stakeholders.

About the British Museum:

Founded in 1753, the British Museum’s remarkable collection spans over two million years of human history and culture. The Museum is one of the leading visitor attractions and its world-famous collection includes the Rosetta Stone, the Parthenon sculptures, Egyptian mummies, the Admonitions Scroll, and the Amaravati sculptures.

The Museum offers a competitive benefits package including:

  • Membership of the civil service pension scheme
  • Free entry to a wide range of museums and exhibitions
  • Participation in private and public Museum activities, including talks by leading curators from around the world and behind-the-scenes opportunities to learn how museums care for and manage their extraordinary collections.
  • Generous annual leave allowance
  • Interest-free travel, bicycle and rental deposit loans
  • Professional and personal development opportunities
  • Employee Assistance Programme
  • Discounts on food and gift shop purchases

Additional details:

For more information about this role, please see the job description.

If you have any additional needs that we should be aware of in order to support you with your application, please provide details to

The British Museum is committed to promoting equality of opportunity for all staff and job applicants. We aim to create a working environment in which all individuals can make best use of their skills, free from unlawful discrimination or harassment. We value the benefits that a diverse workforce brings to a Museum which represents world culture. The Museum is committed to ensuring that no job applicant suffers unlawful discrimination because of any protected characteristics. Our recruitment procedures aim to ensure that individuals are treated fairly because of their relevant knowledge, skills and experience.