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Digital Communications Officer
Impetus office (currently based in Charing Cross, Central London)
Full Time


Impetus office (currently based in Charing Cross, Central London)




2 months ago

About this role

We’re looking to recruit a fantastic storyteller with a digital communications background, to help us to find new and better ways of engaging our audiences online.

Based in our busy Communications team, you will be responsible for creating compelling and engaging online copy for a range of platforms, as well as managing and growing our social media communities to amplify our brand, working across the organisation, for example:

  • Supporting our Philanthropy team to engage donors in our work and through our series of events.
  • Helping our Policy team to increase the knowledge of their recommendations for change among opinion formers and decision makers through social media.
  • Working directly with the Investment team and our charity partners to gather and share their insights and stories.

Day-to-day you might be writing and repurposing blog content for our online channels, working with our Creative Content Officer producing multi-media content to support our events programme, or using insights and data to keep our digital content relevant and our audiences engaged.

We are looking for someone who shares our ambition and help keep us on top of emerging digital trends.

You’ll know your way around social media platforms including X / Twitter and LinkedIn and tools like and Hootsuite and Google Analytics. You will also be able to produce excellent written content for an online audience including social media posts and blogs.

This is an exciting time to join a rapidly growing organisation. We’ll give you creative freedom within a clear brand framework. And your work will have a tangible impact on tackling the barriers that hold back young people from disadvantaged backgrounds.


About the team

The Communications team at Impetus is a small, friendly, creative team that punches above its weight. Sitting alongside our brilliant Policy colleagues within the wider Public Affairs team we are passionate about communicating Impetus’ work with clarity, in a way that resonates with our audiences, and increases our influence and impact.

Aspiring to be a ‘digital first’ organisation, we spend time keeping up with digital communications trends to improve our efficiency and help us produce and optimise engaging, cutting-edge content.


Key responsibilities

  • Working with the Communications team to maintain and grow our external profile across all our audiences through multiple channels.
  • Writing clear, concise and engaging copy for a variety of online platforms including social media, blogs, websites and email marketing.
  • Collaborating with teams across the organisation to ensure consistency and alignment of content and messaging across all channels and assets.
  • Keeping up to date with digital and social media platforms, trends and audience behaviour.
  • Working with our Senior Communications Manager to manage and grow our social media communities, and report on performance, using insights to optimise content and engagement.
  • Liaising closely with our Creative Content Officer to produce compelling multi-media products that can be used across our platforms.
  • Monitoring and optimising our written materials and digital channels, ensuring content is consistently high-quality, well structured, on brand and performing at its best.
  • Assisting the Head of Communications in the development, implementation and monitoring of our internal communications strategy, including our regular staff newsletter.
  • Working directly with our charity partners and the Investment team to gather and share their insights and stories.
  • Building relationships with key contacts at our partner organisations to identify trends, lead discussions and create content to nurture and grow our digital community.


Person specification


  • Proven experience in a communications role, particularly content creation, copywriting and social media management.
    A highly developed understanding of online platforms and social media algorithms.
  • Demonstrably up to date with emerging digital trends and an interest in online community building.
  • A track record of writing concise and engaging content that resonates with the target audience and presents complex subjects in a clear and compelling way.
  • Ability to adapt your content strategies to meet the changing needs of the audience and the platform.
  • Experience of working with social media platforms e.g. LinkedIn and X / Twitter, and tools e.g. Hootsuite and Google Analytics.
  • Experience of using data and insights to optimise content, engagement and grow followers.
  • Ability to manage complex workflows and deliver high-quality outputs on time and to agreed standards.
  • Ability to work independently with minimal supervision.
  • A pro-active approach and ability to use initiative.
  • Collaborative style, able to build great working relationships across an organisation and with partners, working co-operatively as part of a team.
  • A commitment to Impetus’ mission.
  • A commitment to equality, diversity and inclusion.



  • Experience in video / film production and optimising video content for online platforms.
  • Experience of commissioning content and working in close collaboration with agencies and/or freelancers.
  • Experience / knowledge of website management and CMS.


Our commitment to equality, diversity and inclusion

We believe that a diverse workforce leads to an organisation that is more open, creative and gets better results.

We want our team at Impetus to represent the diversity of the people and communities we serve. We also want our team to be one where different experiences, expertise and perspectives are valued, and where everyone is encouraged to grow and develop.

We want to reach a diverse pool of candidates. We are happy to consider any reasonable adjustments that potential employees may need to in order to be successful.

We recognise the importance of a good work/life balance. We do everything we can to accommodate flexible working, including working from home, working part-time job shares and other arrangements.

Please just let us know in your application or at any stage throughout the process (and beyond) if these are options you’d like to explore.

Impetus is an equal opportunity employer and is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, race, age, disability, religion, belief, sexual orientation, or marital status. We value diversity and welcome applications from people of all backgrounds.


How to apply

You will need to:

  • Complete the online form (including the equal opportunities monitoring form)
  • Upload a comprehensive CV and supporting statement.

The supporting statement should be no more than two sides of A4 and should address the criteria in the person specification.

You should also include the contact details of two referees, one of whom must be your current or most recent employer. Referees will only be approached with your express permission.

As part of our commitment to flexible working we will consider a range of options for the successful applicant. All options can be discussed at interview stage.

The deadline for applications is Sunday 03 March 11.59pm



First round interviews will take place: w/c 11 March

Second round interviews will take place: w/c 18 March

You will also be required to provide proof of your eligibility to work in the UK


If you would like to find out more about this role or have any questions regarding the recruitment process please contact or Head of Communications,


Personal Data

Your personal data will be shared for the purposes of the recruitment exercise. This includes our HR team, interviewers (who may include other partners in the project and independent advisors), relevant team managers and our IT service provider if access to the data is necessary for performance of their roles. We do not share your data with other third parties, unless your application for employment is successful and we make you an offer of employment. We will then share your data with former employers to obtain references for you. We do not transfer your data outside the European Economic Area.



Job Ref: VA67