The New York Times’ T Brand Studio is the branded content and marketing unit within The New York Times Advertising Department. We work with top brands to help them tell their unique story to The New York Times audience and beyond.
We are a fast-growing team of energetic writers, designers, producers, videographers, photographers and developers who create content for advertising campaigns across The New York Times website and social media platforms.
Our Designers use their discipline to create compelling stories. They are champions of design and spread their passion to the team around them. They use data and performance metrics to enhance their own understanding of what works online. And they bring digital skills, editorial storytelling and human-centered thinking that push us to continually achieve more.
-Design highly interactive and engaging digital experiences and advertising units for brand partners in line with T Brand Studio standards with a meticulous attention to detail
-Lead design projects from start to finish, consulting with strategists, project managers and Sales Leads to understand client goals and objectives
-Work with the Creative Director and the creative team to ensure design work exceeds client expectations and is created in a timely and collaborative manner across time zones and geographies
-Attend client meetings with prepared talking points and presentations, and be the lead designer and point of contact on multiple programs at once
-Pitch creative and design ideas to clients and internal stakeholders
-Develop wireframes and user journeys for digital campaigns
-Help to develop/mentor junior designers and interns
-Work with outside suppliers and assist in identifying and growing our network of talent
-Keep the department’s systems up-to-date and improve workflows where possible
-Design print advertising for the newspaper, where requested
-Attend regular status meetings to share updates on projects and deliverables
-Travel for work when required