After a 15-year absence, the Hofmeister brand is back in the UK. Now we’re a young, fast-growing Company with big ambition. We think the time is right for a Bavarian brewed premium lager, winner of multiple prestigious awards due to the quality of ingredients and brewing process, to take its place in premium hospitality venues and on the shelves of quality retail outlets across the UK.
Hofmeister is still a huge national brand with a relaunch story and brand icon that resonates with discerning beer drinkers; two friends bought the brand from Heineken, relaunched it as a super-premium imported Bavarian craft lager in 2018 and it was then voted, by IWSC, as the Best Lager in the World the very next year!

The role:
We are a small, tight knit and experienced team at Hofmeister who all have the same ambition and vision – great beer with a smile. Following a highly successful crowdfund, we’re now looking for a proactive and creative individual to take on an exciting new role. The right candidate will help us create and implement first-class visual content for our marketing channels to help us grow awareness and excite UK beer drinkers. Working alongside the Marketing Manager and Creative Director during an exciting time of high growth; it’s going to be a lot of fun!

A full-time role starting immediately, you will be responsible for designing branded content and capturing photography and video that communicates the premium positioning of our product and injects a bit of smile factor.

Photography / video content

– Capture high quality video footage and imagery of our beer, POS and outlets as well as general lifestyle content. Edit to use across a range of digital media platforms.

– Film and edit regular shareholder communications

– Visit key on-trade outlets to capture video and imagery to promote new launches

– Support major seasonal campaign e.g. Oktoberfest & Christmas with themed imagery and video content

– Proactively look for opportunities to bring the Hofmeister story and values to life.


– Work under the guidance of the Creative Director to create branded assets that support the digital marketing plan and wider marketing activity.

* Social Media – graphics, gifs, promotional messages
* Email – imagery and email templates as per the digital comms plan
* Website – product imagery and promotional assets
* Design support – wider marketing requirements inc. PowerPoint sales and pitch
decks, POS, company stationery etc.

Social media:
– Work with the Marketing Manager to create a monthly content calendar for our active social media platforms

– Repurpose and post content to relevant channels

– Support and equip our on-trade outlets to promote Hofmeister via their own social media presence

– Manage real-time social content (e.g. Reels and Story creation)

– Track and proactively implement new social media trends.

We’re looking for someone proactive, who thrives on working in a fast paced environment and has a passion for great branding and design. What’s more if you love outstanding beer and fancy using your creative skills to help bring our iconic mascot ‘George the Bear’ back to life, then this is a unique challenge not to be missed.

– Able to demonstrate previous experience in a similar role. Hospitality sector experience an advantage

– Creative thinking skills and an eye for trends in social media

– Solid design skills – confident with Illustrator and Photoshop. Able to creatively interpret brand guidelines to produce high-quality, engaging design.

– Strong content creation skills – photography, video filming and editing

– Familiar with community management across all social media platforms with a particular focus on Facebook, Instagram, Twitter and YouTube

– Working knowledge of digital platforms an advantage – email marketing, HTML, e-
commerce platforms (Shopify preferred)

– Able to think proactively and collaborate as part of a small, high performing team

Mainly home based, this is not always a 9-5 role! You’ll be able to attend regular team meetings at our head office in Dorking, Surrey or London. You’ll also spend a significant amount of time out and about visiting to some of the pubs, bars and events across the UK where Hof is pouring. This will often take place in the evenings (in lieu of main office hours).

Salary and Benefits:
– Salary: £25 – 30K depending on experience
– Pension scheme
– 25 days annual leave
– Generous beer allowance
– A fast paced, fun exciting company culture

To apply, please email and let us know why you would be a great fit for the role – we welcome creative responses! Please include an up-to-date CV.